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Go with the flow

A simplified diagram illustrating Flowli's semantic publishing process

Flowli offers a non-hierarchical, semantic workflow that doesn't use any pages or folders. Why?

Traditional websites simply show the same 'dumb' pages to all visitors. Flowli, on the other hand, can assemble personalised (and thus much more engaging) content streams on the fly, based on for each visitor's initial search term, browsing history, or site preferences.

Here's an example of a complete workflow:

  1. Add new content, eg. images and texts about different bicycles
  2. Using some clever maths, Flowli automatically analyses the content
  3. The semantically enriched and connected content is stored in Flowli's Library
  4. A visitor arrives, who is interested in eg. Mountain Bikes
  5. Flowli will display the relevant text, along with images of Mountain Bikes (depending on the setup of the respective template)

Publish on autopilot

Because all content in Flowli's Library is semantically connected, it's quick and easy to create engaging content streams. But how to add this semantic information in the first place?

We've partnered with Strider DI, who provide Flowli with the linguistic intelligence to automatically tag, summarise and, after some training, even categorise any text.

No more manual tagging, no more deciding 'where should this text go?' – simply add your content and let Flowli do the rest.

Offer rich context

Offering rich and relevant context near your main content has many benefits: visitors can explore a topic further, consume related media, and are likely to generate more page views.

But offering more shouldn't mean spending more of your time – with Flowli, it's easy to automatically pull in all kinds of related information.

And Flowli goes beyond the 'Related articles' section often seen on online news sites. Here are some examples:

  • Show related media, eg. images
  • Show articles about the same topic
  • Show articles by the same author
  • Show articles or media with similar tags

You can also combine criteria, of course:

  • Show articles about the same topic by a different author
  • Show related media that do not include a specific tag
  • etc.

The beauty of Flowli's publishing approach is that changing just one word in a template instantly creates completely different content streams!

Design as you like

With Flowli, you always have complete control over the design and structure of your content, which is controlled by templates and standard CSS.

Templates control what is shown, and in what order (eg. 'Show 10 articles about World News; show their titles, author, and the first 2 lines of body text; show one related image.'). Templates use their own simple coding language and are rendered to produce your site's HTML.

CSS controls the visual appearance of content (eg. layout, type size, colours, etc.).

Mobile & tablet ready

Using Flowli's templates, it's easy to create different versions of your site – eg. for touch devices, or even small screens

Flowli strictly separates content from its presentation, so you can create different Templates for different devices. Fast-loading mobile version? Touch-optimised tablet version? No problem! Just tweak a few lines of the Template script, CSS or HTML.

Do you want to follow Flowli’s development and be notified of new features? Just follow Flowli’s updates on Twitter, or sign up for our occasional Newsletter.

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